We're chatting with the girls responsible for breakthrough activewear brand NIMBLE
HOW DID THE CONCEPT FOR NIMBLE ACTIVEWEAR COME ABOUT?
Nimble Activewear really grew from our own frustration as consumers – we found that there was a real gap in the market when it came to activewear with the aesthetic we wanted, that was accessible in terms of price and importantly, also offered the functionality that we needed to get us through a sweaty workout. The highly technical products available on the market were generally all produced by brands that traditionally had a much more male focus whereas the products with the aesthetic that we were looking for lacked the technical element that we required from our sporting wear. It was from this realisation that the idea for Nimble Activewear grew as we set out to create the pieces that we, as consumers, were looking for.
Activewear has become such a competitive industry now, how hard is it to keep up and in the forefront of what everyone is doing?
For us, it’s all about authenticity and staying true to our brand and vision – although it’s important to stay up with trends and technology, the focus is definitely internal rather than being too distracted by what others in the market are doing. Our customers are very savvy and I think that the authenticity of the brand definitely resonates with customers. It’s also incredibly important to listen to our community and understand what it is that they are looking for so that we can continually improve our products and service our customer.
YOUR FAVOURITE PIECE OF NIMBLE?
VY: LAUREN 7/8 Tight in Thistle – love that they are a bit colourful and fun.
KS: LAUREN Long Tights in Mono Rose – such a flattering and pretty print.
YOU SHOWCASED AT AUSTRALIA FASHION WEEK LAST YEAR, HOW WAS THAT?
It was an honour to be invited to showcase at Mercedez-Benz Fashion Week this week & so exciting to see the active category being considered as a part of fashion week. The show (and week!) was an absolute whirlwind – such a proud moment to see our resort collection coming down the catwalk and a real moment to celebrate and share with our team.
YOUR MORNING RITUAL?
We both try to fit in some form of exercise most mornings – our days can become very hectic so it is great to set aside the time each morning to get our bodies moving and prepare for the day ahead.
WHY IS AN ACTIVE LIFESTYLE SO IMPORTANT TO YOU?
Being active is something that we have both grown up with – as we have gotten older and the pressures of work have increased, we have found that staying physically fit also means that we keep mentally fit and are better able to juggle our lives and the demands of the business. It’s also a great way to clear some time out to yourself and to clear the mind!
YOUR FIVE TIPS FOR ANYTHING HEALTH, FITNESS & FASHION….
Balance is key! For us, health and wellness is all about balancing your lifestyle with your health & wellbeing choices.
Sustainability – There is no point in drastically changing up your routine / diet / exercise regime if it is not going to be sustainable for you in the long term.
Listen to your body.
Be persistent – nothing worth doing comes easy.
Have fun with it!
Strong soy flat white
Yoga or HIIT?
Both! Love to balance each one out with the other.
7/8 or full length tights?
Love our 7/8 length tights in the warmer months. A full length tight is great for studio based classes and also for those chilly morning runs in winter.
Most used emoji?
Thumbs up emoji
AM or PM workouts?