THE NEW MUST HAVE INSTANT COFFEE FOR FITNESS LOVERS.

Good news for all you coffee drinkers out there! New kids on the block Before You Speak Coffee have found a way to take your regular cup of coffee and infuse it with superfoods to give you a healthy boost all while sipping on your coffee.

Designed by Brisbane Duo Jaryd Terkelsen and Ash Bisset both with backgrounds in the health and fitness industry and both avid coffee drinkers. Jaryd says “Our idea was to add superfood infusions to instant coffee to maximize the benefits and improve an individual’s health, wellbeing and performance.”

By taking instant Arabica coffee and infusing it with some of the most popular superfoods in the fitness industry including turmeric, MCT’s, ginseng, green coffee bean extract and black pepper Before You Speak Coffee with their ‘Product One’ have come up with a smooth tasting instant cup of coffee that may not only give you that buzz that only coffee can but also may give you a superfood boost (and a tasty one at that)

When it comes to coffee boosting your performance Sports Dietitian, Taylor Ryan says “Caffeine acts as an adenosine receptor antagonist…  The stimulant effect of coffee comes largely from the way it acts on the adenosine receptors in the neural membrane. Adenosine is a central nervous system neuromodulator that has specific receptors. When adenosine binds to its receptors, neural activity slows down, and you feel sleepy. Caffeine binds to these same receptors, but without reducing neural activity- giving you that noticeable effect of alertness.  Also, caffeine activates many neural circuits and causes the pituitary gland to secrete hormones that in turn cause the adrenal glands to produce more adrenalin. Adrenalin is the “fight or flight” hormone, so it increases your attention level and gives your entire system an extra burst of energy.  In simple terms, you are improving your ability to go harder for longer – before hitting that wall. This is exactly the effect that many athletes are looking for.”

Then there’s the fat burning factor coffee may offer us. Studies have looked at the metabolic rate and the effects caffeine and coffee may have. Over a series of four trials this study used both healthy, normal and obese subjects. The conclusion of all four of the studies was that by consuming caffeine the metabolic rate was stimulated in both healthy and obese individuals.

So, if you were looking to get more out of your cup of coffee or simply looking to try something new that may help enhance your day Before You Speak Coffee may just be for you.

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